Ask it the right way and the answers come back readable.
Match the question to what you want to know and the answers land in a shape you can act on. Each type below comes back as the chart or the summary built for it, so you read the result at a glance.
What you ask
Best for
Net Promoter Score℠
People tap a number from zero to ten. Ten means they would happily recommend you.
“How likely are you to recommend us to a friend or colleague?”
The one number leadership already recognizes, so it travels well in a board deck. Run it two or three times a year and watch the trend rather than any single score.
Rating
People tap a point on a short scale, usually one to five, with five as the good end.
“How satisfied were you with how we handled this?”
Best right after something specific happened, like a support ticket or a session. You get the full spread as well as the average, so a room of fours never reads as a room of fives.
Agree or disagree
People say how much they agree with a statement, from strongly disagree to strongly agree.
“I have what I need to do my job well.”
Reach for it when several statements deserve the same footing. Workload, manager support and clarity line up side by side, so you can see which one is dragging.
One choice
People pick the one option that fits them best.
“Which session was the most useful to you?”
For questions with one clean answer, like which session won or which plan somebody is on. The winner comes back as the longest bar, so nobody has to read numbers.
Several choices
People tick every option that applies, so nobody has to choose between two true answers.
“Which of these would matter most to you?”
For priorities and preferences, where more than one answer is honestly true. You find out how close the top three are instead of forcing a single pick.
Yes or no
People tap yes or no. There is nothing to weigh up, which is why almost everybody answers.
“Was your issue resolved?”
One blunt fact worth tracking over time, like whether the issue actually got resolved. It is the quickest question to answer, so it is the one people rarely skip.
Number
People type a real number, like a count, an amount or a length of time.
“How many people were on your team last month?”
Counts and amounts, where a scale would throw the detail away. You get the spread and the middle value alongside the average, so one big outlier cannot move the headline.
Short answer
People type a word or a line in their own words.
“What are you using at the moment?”
Open answers you expect to be short, like a product name or a job title. Repeats gather into a word cloud, so the pattern shows up without you reading every row.
Written answer
People write as much or as little as they like, in their own words.
“What is one thing we could do better?”
The question that produces every actual change. Keep it optional and ask it last, and the answers still come back grouped into themes with each one readable word for word.
Date
People pick a day from a calendar, so the dates come back tidy and comparable.
“When did you last get in touch with us?”
Timing questions, and anything you want to line up against your own calendar. Answers land on a timeline, so the clusters are obvious at a glance.
Time
People pick a time of day, so the answers line up on one clock.
“What time of day would suit you best?”
Scheduling, shift patterns and opening hours. The spread across the day tells you where the peak is, which is usually the whole reason you asked.
Email address
People type their email address when they want you to come back to them.
“Where should we send the outcome?”
Follow-up, and only when you genuinely need to reply. Ask it last and keep it optional, because it ends anonymity, and addresses never appear on a public results page.
One page, everything on it
Your whole survey sits on one page. The title, the questions, the answer choices and the settings are all right there, and one Save keeps all of it. Adding a question just puts another line on the page you are already looking at, so you never lose your place. Drag a question to move it, drag a choice to reorder it.
Starting a question is quick: pick a type, write the words. The extra bits, like a hint underneath, making it required, adding an Other box or setting where a scale starts and ends, turn up only when they matter for the type you picked, so you are never staring at a wall of switches.
The survey maker
Question 2 of 4
How did the Tuesday workshop land for you?
Better than I expected
About what I expected
Not for me
Next