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Industries  /  6 sectors

The same tool. Very different questions.

A school asking two hundred students about a module and a council consulting on a bus route need the same thing from a survey and almost nothing of the same wording. Each of these pages carries the questions that sector actually asks, when to send them, and what makes asking here different.

Human resources

HR surveys live or die on one thing: whether the person answering believes the answer cannot be traced back to them. Every default here is set that way. Nobody needs an account to answer, no identity is attached to a response, and you have to go out of your way to ask who somebody is.

5 survey types  ·  4 example questions
What this sector asks

Education

Teaching produces more written feedback than anybody has time to read. A class of thirty leaves you sixty paragraphs. A department leaves you six hundred. The charts are the easy part. The reason this works for education is that the written answers get grouped into themes, with every original answer still there underneath, exactly as it was typed.

3 survey types  ·  4 example questions
What this sector asks

Healthcare

Healthcare asks in two directions at once. Patients, about an experience they had while unwell and probably anxious. Staff, about pressure they may not feel able to describe in a meeting. Both want the same thing from a survey: short, anonymous, and answerable on a phone with one hand.

4 survey types  ·  4 example questions
What this sector asks

Nonprofits

Nonprofits ask a lot of questions of people who are giving their time or their money for nothing in return, which raises the bar on both brevity and follow-through. The organizations that keep volunteers are usually the ones that ask, report back, and visibly change something.

4 survey types  ·  4 example questions
What this sector asks

Government and public sector

Public sector consultation has a participation problem, and most of it is friction. A form that needs an account, works badly on a phone, and takes twenty minutes gets answered by the same fifty people every time. Removing the account is the single biggest change you can make to who actually replies.

4 survey types  ·  4 example questions
What this sector asks

Retail and ecommerce

Retail feedback is worth the most in the first day and almost nothing after a week. Everything here is built to be answered on a phone in under a minute, from a QR code on a receipt or a single link in an order confirmation, and to be readable before the next delivery goes out.

4 survey types  ·  4 example questions
What this sector asks

What every one of them has in common

Nobody needs an account to answer. Answers are anonymous unless you ask who somebody is. Written answers stay exactly as they were typed, with a summary above them rather than instead of them. And all of it exports to a spreadsheet, or deletes for good, on your say-so.

Security and data

Your sector is on that list. So are the questions.

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