The best event survey is the one they fill in before they get to the parking lot.
Event feedback has a short half-life. Ask in the room and you get detail. Ask on Monday and you get a mood. Everything about this survey is built around being answerable on a phone, standing up, in under a minute.
An event feedback survey asks attendees what worked while it is still fresh. Short, mobile first, and sent at the end of the event rather than the end of the week.
In the closing session, or by email within two hours of the doors closing. A QR code on the final slide reliably outperforms anything sent later.
The questions, in full
Every one of them is on this page before you sign up for anything. The line under each question says what it is for, and what it is deliberately not asking.
The chart that suits the question, and a paragraph under it.
Numbers get the widget built for them. Written answers get grouped into the things people kept saying, with a count on each and every original answer still readable underneath, word for word.
Everything a results page holdsWhat goes wrong with a event survey
- Sending it three days later. Response rates fall off a cliff after the first evening.
- Asking only about the venue and the catering. Those are the easiest questions to write and the least useful answers to have.
- Forgetting to ask about intent to return, which is the one number your next event depends on.
- Building it for a laptop. Almost every answer will arrive on a phone held in one hand.
How do I get people to actually fill it in?
Put it on the last slide as a QR code and give people ninety seconds in the room. That single change usually matters more than everything else combined.
Should the answers be anonymous?
Leave it anonymous unless you plan to follow up with people individually. Named event feedback gets politer and tells you less.
Can I use it for a webinar too?
Yes. Drop the venue questions and post the link in the chat before the closing remarks rather than after them.
Often run alongside this one
Course evaluation survey
A course evaluation is easy to run and hard to read, because the useful part is written and there is a lot of it. The charts tell you the shape. The written answers tell you what to change. FreeSurvey groups the written ones so you can see the six things people said, rather than the two hundred times they said them.
CSAT survey
Customer Satisfaction Score measures one specific interaction rather than the whole relationship. It is the right tool immediately after a purchase, a support ticket or a delivery, and the wrong tool for a quarterly health check.
NPS survey
Net Promoter Score℠ is the most asked question in business, and the most wasted. The score tells you where you stand. The sentence after it tells you what to do. FreeSurvey gives you both on the same page.